Seasonal Categories: The Simple Google Business Profile Tweak That Can Boost Your Visibility

If you’re in a seasonal industry and you’re not updating your Google Business Profile category to match the time of year, you’re likely leaving leads and local traffic on the table.

It might sound like a small detail, but trust us, changing your primary category based on the season can have a surprisingly big impact on how often you show up in local searches.

Why This Works

Let’s say you’re an HVAC company. In the middle of January, when it’s freezing outside, people are searching for things like:

• “furnace repair in [city]”

• “heating system installation”

• “emergency heater service”

But fast forward to July, and suddenly the same audience is Googling:

• “AC repair near me”

• “air conditioning installation”

• “fix broken air conditioner”

If your Google Business Profile is still set to “Furnace Repair Service” in the middle of summer, you’re not aligning with what people are actually looking for.

A Real-World Example

We worked with an HVAC client who made this exact seasonal adjustment. In winter, their primary category was set to Furnace Repair Service. As summer approached, we switched it to Air Conditioning Repair Service.

What happened? Their visibility for seasonal search terms spiked.

This small, strategic shift helped keep them relevant and competitive when local customers were actively searching for help.

The Rule Is Simple: Stay Relevant

Nobody’s looking for furnace repair in July. And no one’s searching for AC help during a snowstorm.

By updating your primary category based on seasonal demand, you’re essentially telling Google, “We’re the business people need right now.” And that kind of relevance plays a huge role in local search visibility.

How Often Should You Update It?

A good rule of thumb is to check every few months—especially when the seasons change.

Ask yourself:

• Has the weather shifted?

• Are your customers’ needs changing?

• Is your current category still the best fit?

If you’re in a region with quick seasonal transitions, consider being even more agile. The key is staying proactive, not reactive.

Final Takeaway: Small Change, Big Results

Some of the most effective SEO wins aren’t complicated—they’re just smart.

Switching your Google Business Profile category to match the season is one of those easy, high-impact updates that can lead to more clicks, more calls, and more conversions.

And if you’ve been keeping up with our other local SEO tips, you already know: small tweaks like this can make a big difference.